Email Marketing
Shelly Webber Consulting offers a variety of Email Marketing services, including the creation of a custom branded mailer template, customer database management, training on the use of 3rd party mailing solutions like Constant Contact or VerticalResponse , and the collection of website visitor data so that your company can turn website visitors into customers.
What is Email Marketing?
Email marketing a simple, affordable and customizable manner of marketing your products or services to your clients. Email marketing may go by many names, like Newsletters, Email Marketing, Email Blasts or Email Campaigns. Regardless of the name, the fundamental principles are the same:
- Collection of your customer’s/potential customer’s information (name, email address, etc.) online and offline
- Preparation of your customer/potential customer database
- Sending a customized email to your customers
- Assessing the effectiveness of the email marketing campaign.
The Benefit of Email Marketing
Email marketing has many benefits over traditional print marketing materials. In addition to being much more affordable than creating and sending printed brochures or newsletters, distributing your marketing message via email allows you to track the distribution, answering the most important question in any marketing campaign: “Did people see and respond to my campaign?”
Benefits/Uses of Email Marketing
- Send custom offers to your clients based on their vertical
- A good way to add content to your website on a regular basis, giving search engines and visitors an incentive to return to your website
- An opportunity let your customers know more about your business or to call focus to a particular product or service
- Tracking-Reporting on how many people received your email blast, how many people acted upon your offer.
Shelly Webber Consulting Email Marketing Services
Shelly Webber Consulting can shepherd your Email campaign from concept to delivery to reporting. Please contact us at 901.722.5938 for more information on any or all of the services below:
- Set up and integrate opt-in sign-up form for your website.
- Manage your customer database, consolidate customer data from multiple sources, remove duplicate entries or invalid email addresses.
- Create a custom email template so that your message is sharp, branded and professional in appearance.
- Train your staff on using templates offered by 3rd parties, reporting features within 3rd party mailers, effective strategy and timing for email marketing-allowing your staff to manage your campaign
- Create and Manage your account at a 3rd party mailing service
- Create effective, professional copy to sell your product and get the response you intended
- Reporting, summary of the effectiveness of your email campaign or several campaigns over time
